Struggling with Engagement? Here’s Why Video Content is the Answer!

If you’re a business owner in Moncton, New Brunswick, and you’re struggling to get engagement on your social media, you’re not alone. Many small and medium-sized enterprises (SMEs) face this challenge. The good news? Video content could be the game-changer you need.

Why Video Content Works

Captures Attention

In today’s fast-paced digital world, video content stands out. Unlike text or images, videos engage multiple senses, making it easier to capture and hold your audience's attention. People are more likely to stop scrolling and watch a video, especially if it’s visually appealing and relevant.

Local Story: A local clothing brand I worked with here in Moncton was experiencing low engagement on their social media posts. We introduced a video series showcasing their new collections in short, engaging clips. These videos quickly captured the attention of their audience, leading to a significant increase in social media interactions and website traffic.

Builds Emotional Connections

Videos allow you to tell your story in a way that resonates with your audience. Whether it’s showcasing your team, walking through a project, or sharing customer testimonials, video content helps build a stronger emotional connection with your audience. This connection can translate into increased trust and loyalty.

Local Story: Take the example of a local contractor specializing in building decks. We produced a series of before-and-after videos that highlighted the craftsmanship and care put into each project. These videos not only showcased the quality of the work but also connected with viewers on an emotional level, resulting in more inquiries and secured projects.

Highly Shareable

Videos are more likely to be shared on social media than other types of content. This means your message can reach a wider audience, helping you grow your brand’s presence organically. Platforms like Facebook, Instagram, and LinkedIn favor video content, often giving it more visibility than static posts.

How to Get Started with Video Content

Start Simple

You don’t need to create Hollywood-level productions to see results. Start with simple videos that address common questions, showcase your products, or provide a behind-the-scenes look at your business. The key is to be authentic and consistent.

Optimize for Each Platform

Different social media platforms have different best practices for video content. For instance, short, snappy videos work well on Instagram, while more detailed content may be better suited for YouTube or LinkedIn. Tailor your videos to fit the platform and the audience you’re targeting.

Track Your Results

Pay attention to key metrics like views, engagement, and conversion rates to see what’s working and what’s not. Use this data to refine your strategy and improve your future video content.

Conclusion

Video content isn’t just a trend—it’s an essential part of a successful social media strategy. If you’re struggling with engagement, incorporating video into your marketing efforts could be the answer. Whether you’re promoting a local clothing brand, a contracting service, or a home renovation materials business, video content can help you connect with your audience, increase engagement, and grow your business.